Hell Bess Whisky
For Tankies, Inf, & the Battle-Hardened Whisky Connoisseur
Hell Bess Whisky isn’t here to tiptoe around your palate. This is the good stuff: strong enough to wake a sleeping squaddie and smooth enough to charm the RSM (well… maybe).
Inspired by the legendary landlady Elizabeth “Hell Bess” Seddon, who ran her pub with a glare sharper than a bayonet and a slap that could realign your spine, this whisky is a tribute to every hard-as-nails soul who’s ever humped a Bergan, changed a track, or gone tabbing in the rain wondering what life choices led them there.
A Whisky with Backbone
Made for the armoured, the infantry, and anyone who’s ever called a basha home, Hell Bess Blended Scotch Whisky delivers a deep, smoky punch followed by a smooth finish, like a fire mission followed by a brew.
Brew Time's Over, It’s Whisky O’clock
Whether you're winding down from a long day of pretending to fix the wagon or reminiscing about that one field exercise where Dave set fire to his basha, this is the bottle that says:
"You’ve earned this, you are born again hard!"
Hard Graft Deserves Hard Liquor
It’s not just whisky it’s a liquid morale boost. From St. Helens grit to Scottish spirit, Hell Bess Whisky is as real as your last tab and way smoother than your last OC.
So pull up a rat pack box, pour a dram, and raise a glass to tough people, good mates, and proper whisky.
Hell Bess Whisky, Built Like a Tank, Hits Like APFDS or an NLAW.
As smooth as the operator.
Available in 50cl and 70cl
Click here to the shop
Hell Bess Spiced Rum
For Matelots, Marine Legends, and Anyone Who Drinks Like a Pirate
Ahoy there! You’ve just crossed into dangerously smooth territory with Hell Bess Spiced Rum, a tipple so bold it could straighten your back, shine your boots, and still leave you grinning like a sailor on shore leave.
Inspired by the unshakable Elizabeth “Hell Bess” Seddon, the landlady who could outdrink the fleet and still chuck out half of 'em, this rum is a nod to the golden-hearted chaos of Navy nights and Marine mischief.
A Rum With Sea Legs
Our Spiced Rum is smooth, rich, and cheeky with a kick, just like that one night in Gibraltar you’re not supposed to talk about. Crafted for those who’ve served, saluted, or just enjoy strong drinks and stronger stories, it goes down easy… maybe too easy.
Made for the Brave (and the Slightly Reckless)
Whether you're toasting to old shipmates, rinsing the sand off from shore ops, or just pretending you know port from starboard, Hell Bess Spiced Rum is here to launch your night like a catapult off a carrier.
Drink Bold, Live Louder
This isn’t supermarket rum. It’s full-flavoured fuel for legends, with a taste that'll make you want to sing sea shanties and re-enlist out of sheer nostalgia.
So raise a glass to Hell Bess, the hardest landlady this side of the Mersey, and the unofficial patron Saint of "just one more."
Hell Bess Spiced Rum, Smooth as the Sea, Strong as the Storm.
Now drink up, you salty lot!
Available in 70cl
Click here to the shop
Hell Bess Gin
For the Air Force Pilots, Ground Crew Grit, and Rock Apes with Refined Tastes
Let’s be honest, not everyone wants a whisky that punches you in the throat like a Glaswegian on payday. Some of us prefer our drinks like our airframes: sleek, smooth, and dangerously well-balanced.
Introducing Hell Bess Gin, crafted for those high-flying legends of the Royal Air Force, the ground crew wizards who keep the birds in the sky, and the Rock Apes who’d rather patrol the perimeter with a martini in hand than mud on their boots.
A Gin with Altitude
Born from the same spirit as Elizabeth “Hell Bess” Seddon, a landlady known for putting rowdy patrons and cheeky pilots in their place, this gin is sharp, bold, and not afraid to correct your uniform if needed.
Distilled with botanicals as complex as a Chinook’s gearbox and smoother than a Warrant Officer in a hotel bar, Hell Bess Gin is tailor-made for sipping in style, preferably while wearing Aviators and judging everyone else's fashion.
For Those Who Serve in Style
Whether you’re winding down in a 5-star hotel that definitely doesn’t accept Air Force mess bills, or mixing up cocktails in the hangar (don’t worry, we won’t tell), Hell Bess Gin is your go-to for top-shelf morale.
A Toast to Tactical Class
It's time to raise a glass, not just to tradition, but to well-pressed blues, cocktail hour, and the unsung heroes who keep the engines turning and the force looking sharp.
Hell Bess Gin, Smooth Enough for a Hotel Lounge, Strong Enough for the Flight Attendants.
Because real air power deserves real gin!
Available in 70cl
Click here to the shop
Hell Bess Vodka
THE SPIRIT THAT SALUTES, SERVES, AND SLAPS.
HELL BESS VODKA, STRONGER THAN YOUR EXCUSES, SMOOTHER THAN YOUR CHAT-UP LINES.
Forget your fancy French fizz or hipster drinks infused with unicorn tears. This is Hell Bess Vodka, the only spirit that could start a fire just by making eye contact.
Named after Elizabeth Seddon, aka Hell Bess a nonsense woman so hard she made tanks flinch, this vodka doesn’t ask for permission. It marches in, salutes, and says, “I’ll have mine neat.”
Made to honour the UK's blue light heroes, the Police, Paramedics, Firefighters, NHS, HMPPS, CG and all those who run toward chaos while the rest of us are busy Googling “Should I be worried about this rash?”
Hell Bess Vodka is the drink they deserve, and the one you need after your third existential crisis this week.
And just when you thought it couldn't get better, every bottle helps fund No Duff UK, a veteran-led crew delivering real help in the UK and Ukraine, not just thoughts and prayers on Facebook.
So whether you're celebrating, commiserating, or just trying to survive another family gathering without a criminal record...
Pour yourself a Hell Bess Vodka.
It's not just a vodka.
It's a socially responsible middle finger to boring booze.
Drink responsibly... or at least be entertaining.
Available in 70cl
Click here to the shop
